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 Dooney & Bourke Handbags

 

Dooney & Bouke was founded in 1975 when Peter Dooney and Frederic Bourke launched their business in South Norwalk, Connecticut.  The duo started off with two products--surcingle belts, which were popular due to their unique vibrant colors and strips, and classic suspenders.  In 1981, Dooney & Bourke branched out into the handbag business with the release of the Tack Case and the Equestrian Bag--both of which were made from bridle leather.  In 1983, with the development of their famous All-Weather Leather bag, the first All-Weather Leather handbag collection was released featuring a duck logo with a russet leather trim.

Today Dooney & Bourke is a company specializing in fashion accessories, such as handbags, iPod cases, luggage, bracelets, watches, and briefcases.  They also offer a limited clothing line, which include sweaters, shoes, jackets, and scarves.  Most products are made for women, but there are some products such as sweaters, belts, wallets, briefcases and some shoes are made for men.  

Dooney & Bourke produces goods in a niche market where the brand is recognizable as a mid-level product but is priced such that it is easily accessible to the budget conscious consumer.  Dooney & Bourke handbags are popular with women of all ages.

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